Monday, February 25, 2013

LG brings together entire four-tier smartphone lineup at MWC

LG at MWC

Android Central at Mobile World Congress

LG is taking some time at MWC 2013 to lay out its entire portfolio of phones for 2013, which it calls its "four-tier strategy". LG is hoping to cover an entire range of specs, sizes and price points with four lines -- Optimus G Series, Vu: Series, F Series and LII (L2) Series. We've already seen what LG has in store for the G Series, which is the highest end specs possible -- think Optimus G, Optimus G Pro. The Optimus Vu hasn't exactly been the hit LG was hoping for, but they're sticking with it going forward, focusing on pen input and multi-window apps as part of its QSlide software.

The newest additions to the lineup are the F Series and LII Series, filling out the middle and low-end, respectively. We received some details on the first F Series devices -- the F5 and F7 -- which have solid specs and are meant to expand LG's LTE offerings. The LII Series is focused on design rather than raw specs, with 3G-only devices that seem to be a playground for LG to try out new design elements in the low end.

LG is clearly trying to focus its design and product portfolio around the Optimus name in new ways for 2013, falling in line with the likes of Samsung and HTC that are focusing on a single flagship brand name. We'll see if this can help LG push its portfolio ahead in the coming year.

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Source: http://feedproxy.google.com/~r/androidcentral/~3/lW-C7Rhh768/story01.htm

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